Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management
Strategic Account Management Association
SEPTEMBER 11, 2020
When done right, CXM helps optimize your overall technology investment by laying customer experience functionality on top of your existing CRM. The Customer Life Cycle: From Awareness to Advocacy. While CRM provides visibility to leadership, it struggles to provide value for the actual users, i.e., the account managers.
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