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Sales enablement is your engine to drive digital transformation

Showpad

It might come across as a bold statement — sales enablement is your engine to drive digital transformation. . In this blog post, I will show you why sales enablement should be set up in a way that it becomes the engine and the driving force for your digital transformation efforts in sales. .

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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

When done right, CXM helps optimize your overall technology investment by laying customer experience functionality on top of your existing CRM. The Customer Life Cycle: From Awareness to Advocacy. Advantages and key design elements of CXM system.

CXM 520