article thumbnail

Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

When done right, CXM helps optimize your overall technology investment by laying customer experience functionality on top of your existing CRM. The Customer Life Cycle: From Awareness to Advocacy. Advantages and key design elements of CXM system. Advantages and key design elements of CXM system.

CXM 520