KAM With Passion

FEBRUARY 23, 2021

Jumping in a time lap from antique Greece to our Internet-focused time, there are two major reasons why a Key Account Management Programme sinks in the abyss of corporate failures or disappears because it has lost its few champions. Select the Key Accounts with whom to engage. In fact, it was not the case.

Key Account Management 130

Key Account Management Account Management Management Account Planning 130

KAM With Passion

FEBRUARY 22, 2021

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Key Account Management, what is it really?

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

DemandFarm

AUGUST 11, 2023

The seamless integration of digital tools into the sales process has resulted in a more efficient and effective sales experience for both buyers and sellers. The responsibility falls on the customer success manager to showcase the product’s features and benefits and how they add value to the customer.

Key Account Management 52

Key Account Management Account Management Digitalization Digital Transformation 52

DemandFarm

APRIL 4, 2023

The question ‘is it time to go digital with your KAM’ can be addressed from two perspectives – internal and external. In uncertain times, what is generally seen with customers is that the tacit knowledge of key accounts is retained by certain account managers.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

APRIL 11, 2023

Digital Key Account Management is the process of managing and growing a company’s most important customers using digital tools and technologies. It is essential for Sales Enablement , as it enables businesses to manage their key accounts more efficiently and effectively.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Arpedio

OCTOBER 11, 2021

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. Digital Requirements for KAM. October 11, 2021. Contact us.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

DemandFarm

MAY 5, 2023

Digital transformation has become an essential element for businesses to remain competitive in today’s ever-changing business landscape. What has changed in the sales experience, since the ability to integrate digital tools seamlessly into the sales process has improved?

Key Account Management 52

Key Account Management Account Management Digitalization Digital Transformation 52

DemandFarm

APRIL 20, 2023

How does one manage key accounts and set up successful key account management processes ?

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Let’s examine what strategic account management is and the best ways to approach it.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

DemandFarm

JUNE 2, 2023

Maximizing Customer Retention with Key Account Management Looking for valuable insights into growing your existing customer base? Learn how to leverage customer success and account management teams to drive growth. The Shift Podcast has got you covered!

Key Account Management 52

Key Account Management Account Management Government Digitalization 52

Strategic Account Management Association

DECEMBER 3, 2020

As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. In just a few months, COVID accelerated digital adoption as much as 10 years.

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

DemandFarm

JUNE 23, 2023

about the key principles and strategies behind account-based marketing in a digital age. They discuss the importance of personalized and targeted marketing strategies, the role of data analytics and AI in account-based marketing, and the need for synchronization between account-based marketing and account-based selling.

Key Account Management 52

Key Account Management Digitalization Communication Account Management 52

DemandFarm

MAY 25, 2023

For those of you who haven’t guessed, the right answer is digital transformation. Building a Digital Mindset Digital transformation is the integration of digital technology into various aspects of an organization. We’ve all been Brendon or Sarah or any of the others to some degree or another. Before and after what??

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

DemandFarm

JULY 12, 2023

Learn how organizations can develop a digital-first approach to sales that not only engages customers but also fuels revenue growth. The importance of balancing data and relationships in key account management 2. The significance of empathy and change management in driving digital transformation 3.

Digitalization 52

Digitalization Digital Transformation Key Account Management Retail 52

Red Star Kim

FEBRUARY 8, 2024

I’ve summarised the key points here as a supplementary learning resource for the delegates. And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Some automated systems (e.g.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

NOVEMBER 1, 2023

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. Time and capacity – Many fee-earners are stretched and compelled to manage large amounts of client work under heavy time pressures.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

DemandFarm

JUNE 9, 2023

Change Management Guide for Digital Transformation in Account Management Digital Key Account Management Transformation for Sales Success – Learn how to seamlessly implement and adopt digital account management software & tools across your organization.

Account Management 52

Account Management Digitalization Software Software 52

Arpedio

APRIL 29, 2024

SAM professionals are not just account managers; they play a pivotal role as value creators, ecosystem orchestrators, and pioneers of data-driven decision-making, crucial for unlocking market share and profitability. Christian Portmann guided us through DHL’s journey, emphasizing key elements pivotal to their success.

Key Account Management 52

Key Account Management Account Management Ecosystem Leadership Global Accounts 52

SBI Growth

JULY 2, 2020

There has been exponential growth in the amount of data generated since the start of the digital age. This has enabled almost every industry and business to become more productive, but a function like sales that is largely relationship-based (especially.

Digitalization 147

Digitalization Sales Key Account Management Digital Transformation 147

Account Manager Tips

SEPTEMBER 15, 2022

Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. Your digital reputation. Learn more.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

SmartKarrot

AUGUST 31, 2023

While every company intends to grab more business from existing clients, the key account management playbook can help streamline these efforts. What is Key Account Management? With key account management, companies can pay attention to their important existing clients.

Key Account Management 10

Key Account Management Account Management Management Digitalization 10

Account Manager Tips

NOVEMBER 27, 2020

Are you struggling for Christmas gift ideas for the key account manager in your life? If you want to show appreciation to a colleague or just treat yourself - there's something for everyone and every budget in this Christmas gift guide: key account management edition! All using digital ink.

Key Account Management 130

Key Account Management Account Management Digitalization Innovation 130

QYMATIX

SEPTEMBER 27, 2022

Facts and trends about the B2B digital transformation. I want to know more about the digital transformation in B2B sales. What sort of resources should you invest in each account? Lastly, key account managers are responsible for reacting to the insights and alarms that AI software provides. Marketing Land.

Digital Transformation 40

Digital Transformation B2B Digitalization Artificial Intelligence 40

Account Manager Tips

MARCH 23, 2021

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. Profitable revenue and win-win for mutual growth are key elements of valuation. So let's find them. Flavio Stiffan ?

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

The SAMA Podcast

MAY 18, 2021

15, "The Challenge of Selling Expertise, Not Product: Transforming SAMs into high-value advisors supported by engaging digital content." SAMA will host a virtual symposium featuring Michael on Sept. " Register here.

Key Account Management 104

Key Account Management Account Management Digitalization Organization 104

Arpedio

OCTOBER 21, 2021

How ARPEDIO’s digital solutions can empower your business and create continuous GROWTH. How ARPEDIO’s digital solutions can empower your business and create continuous GROWTH. ? Organizations can only achieve digital transformation when they bring data together to draw insights and create truly distinctive and differentiated offerings.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

Arpedio

OCTOBER 21, 2021

How can Arpedio’s digital solutions empower your business and create continuous GROWTH? How can Arpedio’s digital solutions empower your business and create continuous GROWTH? ? Organizations can only achieve digital transformation when they bring data together to draw insights and create truly distinctive and differentiated offerings.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

Arpedio

NOVEMBER 30, 2021

How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? ? We asked Jeppe Tølløse, our Account Manager and Private Equity responsible on some tips.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

DemandFarm

OCTOBER 13, 2023

In this case study, we observe the key role of DemandFarm’s Digital Key Account Management software being used by a Global Consulting Firm Slalom. Org Chart allowed increased collaboration between cross-functional teams to win key opportunities faster.

Key Account Management 52

Key Account Management Management Stakeholders Account Management 52

Strategic Account Management Association

AUGUST 6, 2021

“In a multi-phased approach, the local account management activities for the defined SV&I accounts have been transferred to the globally acting and responsible SV&I client business partners.”. We introduced the title of “client business partner” differentiating this role from the standard key account management function.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Red Star Kim

OCTOBER 25, 2023

Blick Rothenberg: Annual Landlords survey – Spotlight on EPC Compare yourself live with your industry peers Personalised report: EPC Survey Report Impact of AI on B2B The impact of AI on B2B Report Arrow: Cybersecurity spot check 2023 Cogniclick can be used for assessment and evaluation to support consulting and sales conversations.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

Account Manager Tips

JULY 5, 2022

B2B Book Club Selection (July 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. We read the winner and each week a summary and companion podcast explore the key themes and big ideas. But they do exist.

B2B 130

B2B Key Account Management Healthcare Account Management 130

Red Star Kim

JUNE 16, 2022

Sometimes through dedicated internal campaigns and sometimes through the use of Key Account Management. Whilst digital and virtual communications are efficient and inexpensive, when building relationships there is no substitute for face-to-face communication. Get back out there after Covid.

Management 130

Management Key Account Management Digitalization Communication 130

Red Star Kim

OCTOBER 24, 2022

Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. Key Account Management (KAM) programme (kimtasso.com). Key Account Management KAM in a nutshell (kimtasso.com).

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Red Star Kim

AUGUST 24, 2023

And there’s a pragmatic guidance on pitching, pricing (six things clients consider, a table of alternative fee structures ) and a simple project management methodology. There’s even an overview of the strategic benefits of different types of clients (linked to Key Account Management strategy).

Finance 130

Finance Government Profitability Banking 130