article thumbnail

Key account management strategy: Setting things in motion

PandaDoc

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Let’s examine what strategic account management is and the best ways to approach it.

article thumbnail

5 Obstacles to Successful Key Account Growth

Revegy

Why isn’t everyone successful when it comes to key account management? The 5 Challenges of Growing Key Accounts. Key accounts are complex, dynamic clients that continuously evolve. 3. Digitization. Digitization provides easy access to information and higher expectations for responsiveness.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

B2B Revenue and the (Ir)relevance of the Funnel

DemandFarm

Here are three examples where this breaks How does funnel make sense if 67% of the sales cycle is completed on digital channels before contacting the company? This stream is also the biggest contributor for the account growth. Key Account Management tools can help build strong, long-term customer relationships to achieve this.

B2B 52
article thumbnail

#023 The Loyalty Loop, with Drew Davis

KAMCast

HIGHLIGHTS FROM THIS EPISODE: In our conversation, we look at how Key Account Managers need to be thinking more like marketeers in the way they inspire their key clients - constantly engineering what Drew calls ‘The Loyalty Loop’ for repeat business and account growth.

article thumbnail

15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Key account managers without an action plan will fail.

article thumbnail

5 Great Account Manager Training Online Resources

SmartKarrot

The training program is a comprehensive offering that utilizes digital learning platforms, online assessments, workshops, mastery tools, etc methods to deliver the best. Around 88% of the account managers believe that providing above-and-beyond customer services is the surest way to drive growth, but it isn’t. .

article thumbnail

How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key account management platform. And Kapta is a key account management platform.