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20 Innovative CRM Trends to Pay Attention to in 2022

Hubspot Sales

65% of sales professionals use a CRM and 97% consider sales technology “very important” or “important”, according to LinkedIn State of Sales 2020. However, that leaves one-third of sales professionals not using CRMs. CRM is becoming interwoven with IoT technologies.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

With this acquisition, Seismic strengthens its ability for marketers to deliver personalized and compelling content throughout the entire customer journey and across all channels. DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. Sales Enablement. Sales Enablement.