Customer Success Prioritization Sales Management Suppliers 
Zendesk
MAY 19, 2022
Business-to-business (B2B) refers to sales that happen between one business and another. These transactions can be with partners, distributors, suppliers, or clients. Many B2B companies sell to individual customers, too, but they often have separate departments for both, as B2B sales are more complex with a longer sales process.
SBI
DECEMBER 3, 2014
Bluntly stated, he’s firing a warning flare to get our industry (including investors, CEO or executive committees, sales, marketing, etc.) to pay a lot more attention to making customers successful, or risk a devastating blow. All else are prioritized based on how likely they are to catch on fire next.
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