Strategic Account Management Association

APRIL 5, 2021

They make great paperweights, but if asked about specific details, most of us might offer an uneasy grin, knowing that we have companions-in-arms, equally guilty of shirking that responsibility to read altogether. According to Forrester Research, 85 percent of CXOs do not find value in their interactions with sales reps.1

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Brooks Group

AUGUST 28, 2023

So, sales organizations need focus on improving their sellers’ sales skills and strategic thinking abilities. To succeed in this environment, sales leaders must help their teams embrace value-based selling techniques. What Is Value-Based Selling?

Sales 61

Sales Suppliers Decision-making Sales Training 61

SBI

JULY 1, 2020

Customer revenue optimization (CRO) is achieved through the processes and enabling technologies that help organizations identify the optimal path to revenue growth and enable them to capture and realize that revenue predictably and at a lower cost of sales. Deepen Customer Insights. Identify and Develop Revenue Growth Ideas.

Account Planning 72

Account Planning Decision-making Stakeholders Leadership 72