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Account Management vs Customer Success Explained

Arpedio

It is an integral part of the business operation that works to preempt problems and optimize the customer experience, with a clear aim of promoting both customer advocacy and long-term loyalty. The amalgamation of account management and customer success shapes a customer-centric culture that resonates throughout the organization.

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The Art of Ensuring Customer Success During Mergers and Acquisitions

SmartKarrot

Let us look at some of the reasons that customer success crucial during mergers and acquisitions: Customer success survives because of people. For people, goods, processes, and technology to offer a compelling and cohesive customer success approach, the company’s operational model needs to be realigned in the Age of the Customer.