Remove Customer Value Remove Facilitation Remove Profitability Remove Suppliers
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Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

Even though teams have moved away from simply pushing products, they still are not aligned with what the customer values most. For the customer, this lack of alignment between the supplier’s marketing and sales efforts, engagement and planning is noisy, disruptive and, above all, frustrating for customers.

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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

In a company meeting it was boldly declared: “The fundamental reason this corporation exists is to create value for its customers.” Everyone believed that Owens Corning had been creating customer value for a long time, after all, they’d been in business since 1938. After all, this is how real improvement is made.