THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ
Strategic Account Management Association
APRIL 5, 2021
For the CXO, they care about three categories of value: value to their customers, value to their firm and value to themselves. “So, So, Jacques, how do You define value?”. Both the CXO and salesperson will have their own definitions of value. Beware: This is not a one-size-fits-all exercise.
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