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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.

Marketing 130
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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

Yes, the 10-K is a dry, dull document required by the SEC that is basically an annual business disclosure, filed by a publicly traded company, containing “almost everything about the business that an investor would want to know.”4

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Thinking about starting your own business? Here’s what to know

ACT

Creating a comprehensive business plan requires a lot of hard work , but comes in handy at various stages, such as when approaching investors for funding or searching for ideas to scale operations. Before you meet potential investors, you must outline a solid financial plan. You need managerial and leadership skills, too.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy.

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27 Top Books for CEOs and Entrepreneurs

Hubspot Sales

“Playing to Win” outlines the strategic approach Lafley and his strategic advisor, Martin, used to double Procter & Gamble’s sales, quadruple profits, and increase market value by more than $100 billion. You can’t do it while stuck in traditional channels of business plans, competition, and investors. The takeaway?