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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy.

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27 Top Books for CEOs and Entrepreneurs

Hubspot Sales

You’ve got to have a firm handle on the market and your product -- while inspiring employees and influencing stakeholders. Playing to Win” outlines the strategic approach Lafley and his strategic advisor, Martin, used to double Procter & Gamble’s sales, quadruple profits, and increase market value by more than $100 billion.