THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ
Strategic Account Management Association
APRIL 5, 2021
According to Forrester Research, 85 percent of CXOs do not find value in their interactions with sales reps.1 1 In fact, many of them admit their meetings were a total waste of time. is that, in the same study, 80 percent of these same sales reps actually believe they’ve had a successful meeting!2 2 What the !@*?
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