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The Ultimate Guide to Global Account Management: Framework, Strategies, and Best Practices

DemandFarm

GAM aims to optimize the value generated from these key accounts, fostering long-term partnerships and maximizing profitability by understanding the unique needs of each market and customer. Example: A B2B logistics company can work closely with international clients to understand their specific needs and preferences.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

After charity: water, a non-profit organization focused on bringing clean and safe drinking water to the 663 million people on the planet who don’t. With an expansion of their technology practices to include cybersecurity, cloud strategies and converged infrastructure, Focus Technology needed to improve the acquisition of net-new.