Sat.Jul 29, 2023

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B2B Customer Loyalty Isn’t What it Used to Be: Here’s How Companies Can Adjust Their Strategy

Customer Think

The B2B customer base has shifted dramatically in just a few short years. While brand loyalty and high switching costs used to be reliable drivers of B2B customer retention, it doesn’t hold the same weight for today’s generation of tech-savvy, agile customers.

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The Benefits of Proper Customer Onboarding

Customer Think

In last week’s post, I wrote about the importance of employee onboarding. No surprise that it’s critically important to success that employees are properly integrated into the organization from the outset. It should be no surprise, then, that it’s equa.

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The Sales Industry is Navigating Rocky Terrain: Here’s A Compass to Guide Your Journey Through Burnout, Turnover and Changing Roles

Customer Think

The economy is having profound effects on the sales industry. Research presents a sobering snapshot of the current US work landscape, revealing employed Americans face various professional challenges, including burnout, quiet promotions, layoffs, stagnant pay and general dissatisfaction in current roles.

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The CX Factor: 3 Ways Companies Can Create a Customer Experience that Drives Loyalty and Retention

Customer Think

The only constant in life is change. And the only certainty in business is uncertainty. This is truer than ever now, as companies deal with increasing unpredictability on practically every front. They’re navigating economic challenges, digital disruptions and ever-shifting consumer preferences.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Understanding Human Experience: Unraveling the Nexus of Transactions, Interactions, Services, and Experiences

Customer Think

Introduction: In the ever-evolving landscape of business and human interactions, understanding the nuances of Human Experience (HX) has become paramount. In this blog, we delve into the taxonomy of HX, comprising transactions, interactions, services, and experiences, and explore how this framework applies to both Customer Experience (CX) and Employee Experience (EX).