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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

We conducted client interviews and facilitated group discussions through our customer advisory board. Flexibility : When the global pandemic rerouted our focus, we swiftly adjusted to meet our customer needs by leveraging the power of community. Reaching New Clients by Scaling the Existing GAM Program. million today.

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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

Written and spoken communication skills: Facilitating communication between all parts of their organization and those of their key accounts is a primary job of key account managers. The ability to collaborate well with people from different company cultures is also vital.

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Transformation through Agile Leadership

Cosawi

Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. . Recently, a client, who is a corporate executive, mentioned to me that he could sponsor eight to 10 accounts. Contribute to, and have accountability for, the account plan. Coach SAMs on business matters.