SmartKarrot
JUNE 3, 2022
Develop a trusted advisor relationship with key customer stakeholders and executive sponsors to fully understand the publishers’ business strategies and measurements for success. Develop and facilitate Engagement Plans, including coordinating resources for training and projects to improve adoption.
Cosawi
DECEMBER 28, 2021
Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. . Recently, a client, who is a corporate executive, mentioned to me that he could sponsor eight to 10 accounts. Clearly defining the executive sponsor role. in the areas of commercial Excellence and Customer centricity.
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