KAM With Passion

MARCH 17, 2022

The customer was a regional market leader in software technologies for online payments through a network of affiliates. Quite enthusiastic about the concept of KAM after an expensive training with a prestigious academic organisation, the leadership team had decided to launch a KAM initiative.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

KAM With Passion

FEBRUARY 22, 2021

A variety of large companies as diverse as Schneider Electric, Siemens, SKF, DHL, Marriot Hotels, Gallup, and Roche put Key Account Management at the very heart of their strategy and even of their culture. A few Board members were well aware of the issue and of its consequences in terms of lost opportunities.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

SalesGlobe

FEBRUARY 9, 2022

Sales jobs typically will align to customer segments and can range from global account management to field sales to inside sales. The structure may be developed around key segments – for example, the telecommunications industry or major accounts. They knew what they needed to accomplish. Brennan says.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52