The Perplexing Power of Process & Methodology in Complex B2B Sales
Mike Kunkle
FEBRUARY 5, 2023
To the point of those who suggest that sales process is no longer linear, the root cause of that is the fact that the buyers are in control of their journey, timing, budgets, when they respond, and how they work together to decide. Some committees hum; others are more like a ragtag band of misfits.
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