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Prestige Pricing Explained in 600 Words or Less

Hubspot Sales

Fashion, technology, and luxury goods are often priced with this method because they can be marketed as exclusive or rare. Commodity goods aren't unique items and a prestige pricing strategy isn't a good fit. Prestige Pricing Strategy. 99 (e.g., $200 200 instead of $199.99).

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What Is a Sustainable Competitive Advantage?

AchieveIt

Differentiation Differentiation involves creating a unique value proposition. Companies that set themselves apart in specific ways can command a premium price for their products or services, as people are willing to pay more for the added value. Focus tactics fall into two categories.