The Power of Ethos, Logos, and Pathos in Writing Promotional Copy
Strategic Communications
JULY 21, 2023
There are three concepts, though, from several speech classes I taught at the undergraduate level, that I’ve found to be extremely helpful in creating content designed to resonate with various needs and preferences of the target audience: ethos, logos, and pathos. These are concepts that date back to ancient Greece !
Let's personalize your content