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Thinking Like a Tourist When Marketing Your Seasonal Destination

Strategic Communications

As summer approaches, and as restrictions related to COVID-19 begin to ease around the country, tourism is likely to pick up significantly. That’s great news for the many hospitality and destination businesses that took a hard hit during the pandemic. Bottom line: you must have a website.

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Demand-Based Pricing: Its Tactics and Practical Examples

Hubspot Sales

Of the items I just mentioned, which ones would most likely be on sale? As you can assume, it would probably be the swim trunks, and that's not because they're inherently less valuable than scarves or sweaters — it's because they're out of season and, in turn, the object of lower demand. Price Skimming. Price Skimming.