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KAM Customer Life Cycle

Jermaine Edwards

The term customer life cycle is still very new and can be traced back to the early 90s. Its use was popularised in the field of marketing and spawned a new thought movement that inspired what is now used within the customer experience industry.

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Transforming Sales: How to Maximize Revenue in your Biggest Accounts

SBI

In order to achieve and sustain growth across the overall portfolio, consistent processes, collaboration, and visibility are essential and should include marketing, customer success, product development, etc. This creates a consistent customer experience. Follow Revegy on LinkedIn.