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How Marc Benioff’s Vision for Cloud-Based Service Lifted Up the Innovations of over 3,000 Entrepreneurs

PartnerTap

No one could imagine what the innovations of Salesforce would bring about, including the evolution of the Salesforce AppExchange which gives visibility to technologies created by women and people of color. “The End of Software” protest staged by Salesforce in 2000 1. Fast forward two decades.

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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

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Artificial Intelligence and the Augmented SAM

Mercuri International

Use AI-based simulations to deliver value propositions and iterate innovations or prototypes through virtual trial and error. Fostering co-creation and innovation using AI. Even the developers of AI are often not 100% sure of the mechanics of their creations. Create digital twins. But there are risks.