2000 Co-Creation Innovation Meetings 
Red Star Kim
MAY 11, 2023
The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.
Mercuri International
MAY 23, 2023
AI tools to augment the SAM: Collect value propositions from virtual sales meetings across the organization. Use AI-based simulations to deliver value propositions and iterate innovations or prototypes through virtual trial and error. Fostering co-creation and innovation using AI. Create digital twins.
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