2000 Co-Creation Leadership Meetings 
Red Star Kim
MAY 11, 2023
Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).
Mercuri International
MAY 23, 2023
AI tools to augment the SAM: Collect value propositions from virtual sales meetings across the organization. Fostering co-creation and innovation using AI. Even the developers of AI are often not 100% sure of the mechanics of their creations. Is senior leadership ready? Risks/caveats AI holds a lot of promise.
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