Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).

Management 130

Management Co-Creation Publishing Leadership 130

PartnerTap

OCTOBER 19, 2021

By Salesforce’s own account, in the year 2000, the company hired “actors to stage a mock protest outside a Siebel Systems conference. “The End of Software” protest staged by Salesforce in 2000 1. Parker Harris is the co-founder of Salesforce and was the CTO that built Salesforce’s cloud infrastructure.

Innovation 52

Innovation Co-Creation Internet Software 52

Mercuri International

MAY 23, 2023

Fostering co-creation and innovation using AI. Even the developers of AI are often not 100% sure of the mechanics of their creations. Is senior leadership ready? Selection and deselection of strategic accounts. Risks/caveats AI holds a lot of promise. But there are risks.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52