2000 Innovation Profitability Stakeholders 
Jermaine Edwards
MARCH 17, 2020
Companies like Hubspot, Mckinsey and Apple say they get benefits from evaluating their customer life cycle to: Increase customer profitability. Product innovation and new market access. One approach is that of Jim Sterne and Matt Cutler, as published in 2000 in a paper called “E-Metrics, Business Metrics For The New Economy”.
Red Star Kim
MAY 11, 2023
There’s consideration of corporate and brand purpose beyond growth and profits to sustainability, ethical practice and improving society whilst maintaining consistency and emotional impact (especially the desire to belong and be part of a social group). There are references to multi-branding and co-branding/partnership marketing also.
Expert insights. Personalized for you.
130 
Let's personalize your content