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Agile Leadership

CMOE

For a multitude of reasons, more than half of the companies that were on the Fortune 500 list in the year 2000 no longer exist today. The capacity to react quickly when a window of opportunity opens and mitigate rapidly approaching storms is vital to long-term success. Speed and agility are the ultimate competitive weapons.

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KAM Customer Life Cycle

Jermaine Edwards

Companies like Hubspot, Mckinsey and Apple say they get benefits from evaluating their customer life cycle to: Increase customer profitability. One approach is that of Jim Sterne and Matt Cutler, as published in 2000 in a paper called “E-Metrics, Business Metrics For The New Economy”. Product innovation and new market access.

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Being a servant leader – Servant Leadership

MDI Training

Which stakeholders in an organization are given priority? If the purpose of the company is to maximize profit, then human resources tend to be seen as a mean. For at least 2000 years there have been rulers who have called themselves servants, from Marcus Aurelius to Joseph II, Frederick the Great to Queen Elizabeth.

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Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

Connected expertise – to help us perform as one team 67% success rate in tenders The firm offers two diplomas – in clinical risk and claims management (established in 2000) and in housing which is endorsed by the Chartered Institute of Housing (from January 2023). The client perspective is also crucial.

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Book review – Managing Brands

Red Star Kim

There’s consideration of corporate and brand purpose beyond growth and profits to sustainability, ethical practice and improving society whilst maintaining consistency and emotional impact (especially the desire to belong and be part of a social group). There are references to multi-branding and co-branding/partnership marketing also.