Kainos, Revenue Growth & Net Revenue Retention
Deep Insight
DECEMBER 1, 2022
The reason for this is that most B2B leadership teams don’t understand how much it costs to land a ‘Net New’ client (brand new logo). If CFOs and leadership teams measured Customer Lifetime Value (CLV) – and most don’t – they would realise that a significant proportion of their clients never make a profit. In 2001, he took over as CEO.
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