Strategic Communications

NOVEMBER 11, 2021

Digital transformation and sales/marketing alignment are inherently people and cultural issues, just as much as content, process, and technology. Both teams must agree on how to allocate the company’s resources—or procure what’s needed—to achieve the goals of the shared strategy. SET THE TONE AT THE TOP.

Marketing 52

Marketing Co-Creation e-Learning Sales 52

Deep Insight

DECEMBER 1, 2022

The reason for this is that most B2B leadership teams don’t understand how much it costs to land a ‘Net New’ client (brand new logo). If CFOs and leadership teams measured Customer Lifetime Value (CLV) – and most don’t – they would realise that a significant proportion of their clients never make a profit. The reason?

Profitability 52

Profitability Procurement B2B Digital Transformation 52

SBI

NOVEMBER 7, 2019

Wootton will join Seismic’s senior leadership team and continue to lead the Percolate team, reporting directly into Seismic CEO Doug Winter. If you asked 10 different business leaders to describe how digital transformation applies to their business, you would probably get 10 different responses. Industry News. Sales Enablement.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20