Why Don’t Clients Make Decisions? (And How to Help Them Commit)
Account Manager Tips
JANUARY 22, 2022
Like a carpet store that's been going out of business since 2001. Talk to their stakeholders. Refers to economic aspects like revenue loss, profitability or return on investment. They may put off a decision because they didn't realise there was any urgency or a deadline. Don't manufacture fake urgency. Or pissed them off.
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