How the 10 Worst Ecommerce CRM Fails of All Time Could Have Been Prevented
Agile CRM
MARCH 11, 2021
The CRM software records customer information such as name, email address, telephone number, and communication preferences. There are three phases of CRM success; Acquisition of new customers through contact, direct marketing, and sales prospecting. CIGNA healthcare, the fourth largest insurer lost 6 percent of its membership in 2002.
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