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How the 10 Worst Ecommerce CRM Fails of All Time Could Have Been Prevented

Agile CRM

There are three phases of CRM success; Acquisition of new customers through contact, direct marketing, and sales prospecting. CRM failure is costly, disruptive, and can result in shareholder losses, lost market share, lawsuits, negative brand perception, budget overruns, upset customers, and high post-implementation running costs.

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