article thumbnail

4 Companies Leading the Way in Customer Experience

Planview

What can we learn from the experiences they provide their customers? Lesson: Provide a consistent customer journey. Each touch point with the customer matters, whether it be early in the journey or towards the end. Customers value and appreciate a journey that is consistent and Apple is a brand that does this extremely well.

article thumbnail

4 Companies Leading the Way in Customer Experience

Planview

What can we learn from the experiences they provide their customers? Lesson: Provide a consistent customer journey. Each touch point with the customer matters, whether it be early in the journey or towards the end. Customers value and appreciate a journey that is consistent and Apple is a brand that does this extremely well.

article thumbnail

Forecasting Individual Customer Lifetime: Why You Should Not Use External Data

QYMATIX

The former relates to changes in supply-side, product lines, the sales team, or sales commissions, among others; the later relates to competitive movements, industry changes, market changes and general economic conditions. External factors can be related to competitive changes, industry changes, market changes and general economic conditions.