2002 Meetings Stakeholders Value Proposition 
Red Star Kim
MAY 11, 2023
So Davis, Dunn & Aaker proposed the brand touchpoint wheel in their 2002 book – pre-purchase experience, purchase experience and post-purchase experience. Vision – What will meeting the need with data look like? Oliver developed the Expectation-Confirmation Theory to accommodate the customer’s post-purchase rationalisation.
SalesGlobe
FEBRUARY 9, 2022
We really try to understand who the customer is and what our value proposition is to that customer. That insight allows leaders to see any gaps and determine where they can improve value proposition, sales coverage, and sales process. The highest level value proposition is usually communicated at a company level.
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