Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group
Farland Group
SEPTEMBER 28, 2022
I’ve been working in ABM since I coined the term back in 2003, and I guess people know me for ABM. A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. What are your thoughts about the role co-creation plays and any advice on how to get that kickstarted with the client? .
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