article thumbnail

How to Write an Article Outline (For Thought Leaders)

Liston Witherill

That is, what key points do you need to make in order to give the reader what you're promising? Write out as many key points as you think you might need to make. Each time you make a key point, you're making a drawer. Write down what you're making, for whom, and what it will do for them.

article thumbnail

20 Strategic Planning Models to Consider

ClearPoint Strategy

Your company-wide strategy is in place, but entirely ineffective—and you have a hunch that using a strategic planning model (and strategy software ) will make a big difference. The book—titled “Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant”—was written by W. Make adjustments.