3 CRM Models and How They Improve Customer Profitability
Insightly
NOVEMBER 1, 2022
The Peppers & Rogers Group established the IDIC CRM model in 2004. Crucially, each team member should be trained to prioritize building and maintaining emotional connections with customers. . Below is a detailed overview of each. . IDIC CRM Model. The primary stage of the value chain CRM model is divided into five processes.
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