article thumbnail

Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

(It’s important to note here that Owens Corning customers were, and still are, big-box retailers, national distributors, original equipment manufacturers and independent contractors and dealers.) In 2005 and 2006 the U.S. Now, at Owens Corning the customer is at every meeting. Like boy scouts, they were prepared.

article thumbnail

3 CRM Models and How They Improve Customer Profitability

Insightly

Partners, staff, investors and anyone associated with your company should have access to key customer data and understand the CRM model. . Value proposition development: Now you’ve gathered as much data as possible about your customers and aligned all stakeholders, you can establish and create value propositions for each segment.