2006 Acquisition Artificial Intelligence Profitability 
QYMATIX
OCTOBER 11, 2021
Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. The Historical CLTV is merely the sum of the gross profit from all past purchases for an individual customer. Now, to the formulas.
QYMATIX
OCTOBER 11, 2021
Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. The Historical CLTV is merely the sum of the gross profit from all past purchases for an individual customer. Now, to the formulas.
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