article thumbnail

How to Define and Increase the Lifetime Value of your B2B Customers

QYMATIX

Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. The Historical CLTV is merely the sum of the gross profit from all past purchases for an individual customer. Now, to the formulas.

B2B 52
article thumbnail

How to Define and Increase the Lifetime Value of your B2B Customers

QYMATIX

Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. The Historical CLTV is merely the sum of the gross profit from all past purchases for an individual customer. Now, to the formulas.

B2B 40
article thumbnail

#019 Employee Engagement in a Hybrid Working World, with Robert Hicks & Lou Kwakye

KAMCast

Between them, they live and breathe the company’s mission (‘make the world a better place to work’), both internally and externally, whilst continuing to push for profitable performance. FIND OUT MORE ABOUT MY GUESTS: Both my guests work for Reward Gateway, the “employee engagement people” which was founded in 2006.