QYMATIX

OCTOBER 11, 2021

Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Sales practitioners usually referred to this value as predicted, yet it can also be a historical value. Now, to the formulas.

B2B 52

B2B Profitability Sales Analytics Customer Value 52

QYMATIX

OCTOBER 11, 2021

Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Sales practitioners usually referred to this value as predicted, yet it can also be a historical value. Now, to the formulas.

B2B 40

B2B Profitability Customer Value Acquisition 40

KAMCast

JUNE 10, 2021

You will hear from Robert Hicks, the Group Human Resources Director, and Lou Kwakye the Sales Director. Between them, they live and breathe the company’s mission (‘make the world a better place to work’), both internally and externally, whilst continuing to push for profitable performance.

Shareholders 52

Shareholders Account Management Key Account Management Information Technology 52