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How to Define and Increase the Lifetime Value of your B2B Customers

QYMATIX

OCTOBER 11, 2021

Customer Lifetime Value Definition for B2B. Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Ravishanker and S. Michael Schrage.

B2B 52
B2B Profitability Sales Analytics Customer Value 52
article thumbnail

How to Define and Increase the Lifetime Value of your B2B Customers

QYMATIX

OCTOBER 11, 2021

Customer Lifetime Value Definition for B2B. Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Ravishanker and S. Michael Schrage.

B2B 40
B2B Profitability Customer Value Acquisition 40
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