How to Define and Increase the Lifetime Value of your B2B Customers
QYMATIX
OCTOBER 11, 2021
Customer Lifetime Value Definition for B2B. Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customer value (LCV) as the net profit attributed to the entire customer relationship. Here we need to make use of predictive analytics algorithms.
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