Unique Selling Proposition: What It Is & How to Develop a Great One
Hubspot Sales
MAY 14, 2019
Sell the post-sale environment. Great salespeople don't sell just a product or service -- they sell the post sales environment. And since 2006, TOMS has given shoes, safe water, and vision to more than 94 million people. Hyperbole is an appropriate communication device in this situation. Don't be afraid of it.
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