Equipped for the Inevitable: The Owens Corning Story
Luminas Strategy
JULY 27, 2023
(It’s important to note here that Owens Corning customers were, and still are, big-box retailers, national distributors, original equipment manufacturers and independent contractors and dealers.) In 2005 and 2006 the U.S. By intentionally engaging with their customers, Owens Corning gained clarity into how they go to market.
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