Gordian Business
SEPTEMBER 2, 2019
This is called an “all benefits” value proposition. Another way to describe it is as a shotgun value proposition, fire all 10 messages and hope that one of them works for your customer. One problem with the shotgun value proposition is it’s likely that most of the 10 benefits are similar to your competitors.
Luminas Strategy
JULY 27, 2023
(It’s important to note here that Owens Corning customers were, and still are, big-box retailers, national distributors, original equipment manufacturers and independent contractors and dealers.) In 2005 and 2006 the U.S. Now, at Owens Corning the customer is at every meeting. Like boy scouts, they were prepared.
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