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Agency processes and client management, with Rob Da Costa

Account Management Skills

We discuss a myriad of topics, including: the process for hiring the right account manager at your agency examples of how to set client expectations and boundaries why having a written scope of work is key to successful project delivery and Rob’s thoughts in general on the agency landscape and the future of agencies.

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Shareholder vs Stakeholder: What's the Difference?

Hubspot Sales

For instance: They receive dividends — regularly paid distributions of company profits — for their investments. They can include: Customers Shareholders Employees Suppliers Secondary Stakeholders Secondary stakeholders are entities that have an interest in how a business performs and can impact or influence its operations more indirectly.